Personal Information We Collect
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, internet protocol (IP) address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, the websites or search terms that referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies: (a) “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org; (b) “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps; and (c) “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Website.
Additionally when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or PayPal accounts, email address, and phone number. We refer to this information as “Order Information”.
How We Use Your Personal Information
We use the Order Information that we collect (i) to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations); (ii) to communicate with you; (iii) to screen our orders for potential risk or fraud; and (iv) when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
From time to time we might need to update you about your account, contact you regarding a billing matter, notify you about changes to our products or services, or otherwise send you service-related announcements. You will not be able to unsubscribe from these transactional emails. You will be permitted to unsubscribe from all other emails that are not transactional in nature.
In the above circumstances, we will use your Personal Information to contact to you. By registering with us, you consent to Zoe Ford contacting you about your account.
Sharing Your Personal Information
In some cases we must share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Squarespace to power our online store – you can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Website – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
SecurityThe security of your Personal Information is important to us. Any sensitive information (such as your credit card number) that you enter on our registration or order forms will be encrypted. We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Please note that it may not be technologically possible to remove each and every record of the information you have provided to Zoe Ford from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, upon receiving your request, we will disable all Personal Information stored in the databases we actively use for research and daily business activities, and other readily searchable media.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We are committed to protecting the privacy of children. The Website is not intended for individuals under the age of 18. We do not knowingly collect Personal Information directly from any person under the age of 18, and if we do inadvertently collect information from a person under the age of 18, we delete it as soon as we discover it.
For more information about our privacy practices, if you have questions, or if you have a complaint or problem, please contact us by e‑mail at email@example.com.